Jen Swindler, MFPA, CFP®, CDFA®, AFC®

Hi, I’m Jen, founder and advisor at Money Illustrated. My journey into financial planning began while I was working as a self-employed graphic designer; managing my own finances and inconsistent freelance income sparked an interest in managing money better. This quickly became more than a side hobby, and eventually resulted in my making a career change to pursue an undergraduate degree in financial planning. I later went on to complete a graduate decree in Financial Planning & Analytics. In addition, I obtained the Certified Financial Planner (CFP®) designation, am an Accredited Financial Counselor (AFC®), and a Certified Divorce Financial Analyst (CDFA®).

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As a free-spirited, artistic feminist working in various financial planning firms over the years, I never quite fit into the old-school, male-dominated industry (very much in need of diversity and new perspectives). Eventually, I decided I needed to create the space I was searching for. I started Money Illustrated in hopes that I could bring my two worlds of art and financial planning together in order to create something different — something more inclusive, progressive, innovative, and creative — that would always act in clients' best interest, while educating them on the intricacies of their financial situations and empowering them to live their dream lives.

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No matter what your financial background looks like, I’m here to offer a judgment-free approach that meets you where you are. My goal is to use financial planning as a tool to help you build a life that feels like your own, focusing on your values, supporting your relationships, and prioritizes what truly matters most to you.

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Outside of personal finance, I love to hike in the nearby Rockies, tend to my plants, practice yoga, and paint. I live near Salt Lake City, Utah, with my wonderful partner, an exuberant dog, and two grumpy old cats.